SOCIAL MEDIA / VIDEO / FOOD PHOTOGRAPHY

SOCIAL MEDIA & DIGITAL MARKETING DIRECTOR

I was waiting tables when I first started freelancing & I was lucky enough to get the opportunity to work with the “Ale House Group” on Long Island, NY. I had been picking up shifts at Waterzooi in Garden City NY (one of their casual fine dining restaurant).

They became one of my first consistent clients after a hand full of brainstorming sessions & a two-hour pitch meeting.

Of all of the restaurants they had me creating content for, Croxley’s Ale House was my favorite.

When I got my first camera I had dreams of becoming a commercial filmmaker.

The honest truth is… Photographing food & creating “foodie” video content for social media marketing & ads was never something I thought about doing professionally. Luckily for me, the team behind the Croxley’s brand was full of creatives.

This meant I could pitch campaign ideas that most people might find a little “out there” without feeling judgment… As long as I kept the content looking professional and delicious they’d usually give me the green light.