This recovered knowledge article keeps the usable advertising education from the old source while excluding old shortcodes, widgets, and tracking links.
Recovered source notes
If you’re a content creator like me, a decent amount of your work will probably make an appearance on social media at one point or another. If you’re a business owner & you’re looking to turn a profit utilizing paid ads or content marketing… there are a few things you NEED to know before you start smashing the pavement.
This E-Book is designed to help you educate your clients (or yourself) about the foundational tools a business should have in place BEFORE the start of ANY paid/organic social media campaigns.
After putting this info to use you should be in a position to maximize the value of your social media content & paid advertisements. You’ll also have clarity on HOW & WHERE content marketing comes into play.
Having a digital footprint for your brand online should always start with showcases credibility & answer any questions that might be stopping your prospect from taking a call to action.
website landing page web store with contact or purchasing built-in
You need to CLEARLY define what "success" looks like for them. Meaning, – what do you want out of your campaign? Make sure the place you’re sending web-traffic is ready to collect one or all of the following…
leads purchases page views subscribers
If the messaging of your product or service doesn’t solve a very specific problem/speak to your customer’s mindset – marketing a low price point is really just hurting your future customer’s perception of your brand.
Your campaign, content & messaging need to be well thought out in order for any sort of marketing pipeline to work.
Think of it this way – Followers are a byproduct of sales & brand awareness they don’t just happen because you have a social profile.
People usually don’t "follow" or "subscribe" to something that seems kinda cool. They need to love what you do & why you do it. Your brand must offer value to collect like-minded followers. It’s your job to be a good storyteller and educate your followers about your brand. The same goes for making a purchase.
Generally speaking… You’re not going to buy something you don’t know you need. Especially if you don’t know anything about the person you’re buying it from
Big brands spend hundreds of thousands of dollars A DAY on some of their social media ads/campaigns. Copying a big brand messaging, ad style & target marketing isn’t just a stupid, you’re going to lose a lot of money competing with an ad budget you absolutely can’t compete with… looking like a cheap imitation.
Confused about how much running social ads cost monthly? …there is a good reason for that. Here are some of the variables.
Content marketing can utilize something as simple as an iPhone video or as complicated as a full-scale production Agencies can be paid a fixed monthly rate or a percentage of your ad spend depending on what works better for you and your team Social Media ad budgets are priced out according to DAILY SPEND – PER CAMPAIGN or a lump sum SEASONAL MARKETING BUDGET
A SAFE & SIMPLE EXAMPLE: If your products & services can make $50 in profit per order, if they solve a SPECIFIC NEED and if your customers psychographic is CLEARLY defined…
Social ads are a GREAT move for your business. (“ UPFRONT AD SPEND” a single conversion from a cold customer audience can cost anywhere between $5 – $10 per sale – on average – this is before any re-marketing or email marketing takes place)
I’ve run seasonal (3 months long) campaigns that have generated clients over $150K with a total marketing budget costing just under $11K
I’ve run 2 week long campaigns that cost $100 & made $1,100
I’ve run also run campaigns that JUST COULDN’T break even… slowly bleeding $2.5K over a 6-month span 🙁
The only way to build successful campaigns is by understanding what problem you are solving, who is having that problem & what your profit margin looks like.
Yes, it’s really that simple… and also complicated.
In the next sections of this guide we will review:
– The "Go/No Go" Content Marketing Check List
– Marketing Mindset Practices To Help You Nail Content Marketing
– Conclusions On What Action You Should Be Taking Next weather you’re a business owner or a content creator…
This guide is still in the process of being published… Please feel free to join my email list & I’ll make sure to notify you as soon as it’s done!
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